How Your Community Can Benefit From a Holiday Shop Local Campaign
The holidays are a busy time for everyone, and that includes local businesses. A holiday shop local campaign is a great way to not only support the businesses in your community but also to strengthen the local economy. From the Mint Hill Chamber of Commerce, here's a look at how to kick off a holiday shop local campaign in your community, and how businesses can promote, incentivize, and give back during the campaign.
How to Kick Off a Holiday Shop Local Campaign
There are a few key things that need to happen to get a holiday shop local campaign off the ground. First, you'll need to rally the businesses in your community and get them on board with the idea. You can do this by hosting informational meetings, sending out emails or flyers, or even just talking to business owners one-on-one. Once you have a good number of businesses committed to participating in the campaign, you'll need to start promoting it.
How Businesses Can Promote a Holiday Shop Local Campaign
There are many ways that businesses can promote a holiday shop local campaign. One way is to simply put up signs or posters in their storefronts letting customers know about the campaign. Another way is to offer special discounts or promotions to customers who shop at locally-owned businesses during the campaign period. And of course, social media is always a great way to spread the word about any promotional campaigns or events.
How Businesses Can Incentivize Shopping Local During the Holidays
In addition to promoting the campaign, businesses can also incentivize customers to shop local during the holidays by offering special deals and discounts. For example, they could offer a percentage off purchases made during the campaign period, or give away free items with purchase. Whatever incentives are offered, they should be promoted prominently so that customers are aware of them.
Another idea to attract local shoppers is to create gift guides featuring your store’s products. Gift guides can make it easy for shoppers to find what they need during the holidays, and offering digital guides via PDFs makes them easy to share. You can create PDFs from your existing documents by using this PDF converter to create a PDF from your file. This means you can write your guides using a word processor and turn them into PDFs quickly and easily. Then you’ll be able to share them online and through your social media accounts.
How Businesses Can Support Each Other Through Joint Marketing and Co-Hosting Events
One of the best ways for businesses to support each other during a holiday shop local campaign is through joint marketing and co-hosting events. By teaming up with other businesses in your community, you can reach a larger number of people with your marketing efforts. And by co-hosting events, you can bring foot traffic into all of the participating businesses' stores or shops.
How Businesses Can Give Back During the Holidays
Another great way for businesses to support each other and their community during the holidays is by giving back. This could involve donating a portion of sales made during the campaign period to a local charity, or setting up collection bins in their stores for non-perishable food items or gently used coats and clothing. There are many ways for businesses to give back during the holidays, so get creative!
The holidays are a busy time for everyone, businesses included! A holiday shop local campaign is a great way for businesses in your community to support each other while also strengthening the local economy. By promoting the campaign, offering incentives for shopping locally, supporting each other through joint marketing and co-hosting events, and giving back during the holidays, businesses can make a big impact in their community. So why not start planning a holiday shop local campaign in your community today?
Looking for business support in Mint Hill? The Mint Hill Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!
